projects


Franchise Launch

Asking for a Friend

created and project-managed SELF's first advice series column, leading it from pitch to launch in 2026. worked across creative, social, video, and editorial leadership to bring to life

Annual Campaign

The 2025 Pantry Awards

owned the snacks category for one of the brand's annual tentpole campaigns. tracked product samples, wrote up winners, and ideated social copy

Annual Campaign

The 2024 Healthy Home Awards

one of the brand's tentpole campaigns . managed airtable trackers, coordinated between editors, testers, and brands and wrote product copy for readers and clients

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media appearances

Boston Marathon

2025 Boston Marathon

on-camera host for SELF x Bank of America's sponsored Boston Marathon video, spotlighting chairty runners and their causes

@prestonrack

Preston Rack

represented SELF on influencer Preston Rack’s Instagram, serving blunt relationship hot takes in a video with more than 2M views

Slate · ICYMI

Are You the Finger Princess in Your Group Chat?

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Good Morning America

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Video appearance 4

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